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BACKBONE BOURBON COMPANY ANNOUNCES NATIONAL STRATEGIC ALLIANCE WITH BLEND BAR WITH DAVIDOFF CIGARS

Double Down Spirits (dba Backbone Bourbon Company), the owner of Backbone Bourbon and Bone Snapper Rye whiskey brands, has announced a strategic national alliance with Blend Bar with Davidoff Cigars (“BLEND”), a luxury bourbon and cigar lounge operator. BLEND was recently named the Best Cigar Lounge in the World by Cigar Journal and currently has locations in Indianapolis, Nashville, Pittsburgh and The Woodlands, TX with more locations planned.

Part of strategic alliance will include using Backbone Bourbon products in key house cocktails. Double Down will also offer exclusive new releases to BLEND. Such offerings will include single barrels and new product additions. For example, BLEND will be the first account to get a 14-year-old Single Grain Scotch from Double Down this Fall.

About Double Down Spirits
Double Down Spirits is the owner of several super-premium whiskey brands that are currently sold in 25 states around the country. Its mission is to provide quality, high proofs whiskey offerings to the great patrons of American Whiskey.

About BLEND

BLEND has received many domestic and international awards and is synonymous with luxury. The BLEND concept is built around a complete sensory experience in an upscale environment for men and women with discerning tastes. Our design incorporates exotic fabrics, woods and lighting. The furniture is custom made to BLEND standards. Our ventilation system is a proprietary design which changes out 100% of the lounge air every six to eight minutes ensuring your experience is smoke free. The concept prominently features Davidoff of Geneva USA brands, in addition to other premium cigars. Patrons of BLEND locations are offered premium cigars, spirits and wines in a social-friendly nightclub environment. For more information, visit www.blendbarcigar.com.

If you would like more information about this topic, please call Nolan Smith at 323.325.4555 or email nolan@backbonebourboncompany.com